ip2 world is an excellent example, which only recently gained hops amongst services suppliers and businesses that need real-time and accurate IP geolocation data. The platform, which you can use in all aspects of work, is used by over 50,000 companies worldwide, from small companies to large enterprises. The growth in the user base is fueled by the rising need for location data for use cases such as targeted advertisements, fraud detection and logistics optimization. On the other hand, eBay and PayPal, for example, have added IP geolocation providers for risk mitigation & fraud prevention, to confirm the legitimacy of the financial transaction. And in fact, PayPal states that real-time IP tracking led to a 25% decrease in fraud.
The ubiquitous use of the platform even has obvious applications in other industries, such as e-commerce, where Amazon and Shopify apply similar technologies to tailor user experiences and optimize deliveries. Amazon alone processes more than 10 million daily transactions, countless of which are expedited with the use of geolocation tools such as those offered by ip2 world. The platform is also more competitive, with pricing tiers starting as low as $29 per month that are easily affordable to small and large organisations alike.
Geolocation data is simply the data points of the world and its vastness which is also reflected in its increased use in the recent times. In fact, the overall market for geolocation-based services worldwide is expected to top $100 billion by 2025 — and organizations are actually turning to unique services like ip2 world in order to remain competitive. As Microsoft CEO Satya Nadella put it, “Data is the new oil,” emphasizing the need for data-backed decision-making in today’s digital economy. This resource is readily available for businesses, and ip2 world enables businesses to harness this by providing them with the data necessary to make improved, location-based decisions.
Additionally, the platform also enables geolocation in under 1 second, making it a go-to solution for many users. From real-time fraud detection to content delivery localization, the fast, accurate data from ip2 world is an essential tool for businesses operating on a global scale. This exceptional level of service has seen ip2 world become a major player in the geolocation industry, with an ever-increasing customer base proving both their popularity and result.